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The price of personal data to brands? £140

Wed, 1 Oct 2014 10:24 am| By Sebastian Joseph

HeinzTomato-Campaign-2014_304

Heinz switches from local to pan-European Facebook strategy

Wed, 1 Oct 2014 10:19 am| By Sebastian Joseph

Sainsburys deal low prices

Sainsbury's marketing challenge laid bare as sales worsen

Wed, 1 Oct 2014 9:43 am| By Russell Parsons

PayPal ad

Brand strength and flexibility behind eBay and PayPal split

Tue, 30 Sep 2014 3:27 pm| By Sarah Vizard

Opinion

Mindi Chalal 654 400

There is no such thing as a generic customer

Wed, 1 Oct 2014 4:19 pm| By Mindi Chahal

The Secret Marketer 401 245

Email withdrawal just isn’t possible

Wed, 1 Oct 2014 12:42 pm| By Secret Marketer

Mark Ritson

Tweet, post and blog all you like but first talk

Wed, 1 Oct 2014 10:34 am| By Mark Ritson

Analysis

Johnnie Walker event

Getting permanent value out of temporary spaces

Wed, 1 Oct 2014 12:26 pm| By Lucy Tesseras

Logo change

What's in a logo?

Wed, 24 Sep 2014 11:19 am| By Jonathan Bacon

Trends

Corporate NGO partnerships

Reputation is the key driver for corporate-NGO partnerships

Wed, 24 Sep 2014 9:30 am| By Lucy Tesseras

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 9:30 am| By Jonathan Bacon

Brands

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Intelligence from the Knowledge Bank

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Salary Calculator 2014

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Tue, 21 Jan 2014 9:00 am

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