NSPCC highlights abuse with Sh*t Kids Say
Children’s charity NSPCC is launching an online campaign playing on the internet craze Sh*t My Dad Says that urges people to report suspected child abuse as soon as possible, rather than waiting to be sure.
The charity claims that most people (56%) wait for a month before reporting their concerns over a child’s safety and a quarter of people that use its NSPCC helpline had left it six months before contacting the charity.
The ‘Don’t wait until you’re certain’ campaign hopes to encourage people to call its 24 hour helpline straight away if they are worried about a child’s safety.
The ad plays on the amusing Twitter craze ‘Sh*t My Dad Says’ and shows a number of funny quips from children, but also several comments that are more serious and demonstrate the child isn’t being looked after properly.
It uses the strapline: “It could be nothing. But it could be something.”
The online video campaign was made by the director of Channel 4 youth TV show Skins, Amanda Boyle, in partnership with Netmums.
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Readers' comments (2)
"Don't wait till you're certain" in my mind could generate lots of wrong claims, causing a lot of needless emotional pain for wrongly accused families. I support the overall message and the thinking behind it, but has this strapline the potential to cause more harm than the good it intends?
I agree the campaign could cause a lot of 'wrongly accused' I know what my Daughter says sometimes, but it will also save a lot of children going through pretty awful things and that to me is well worth it. I'm sure if there was a report they wouldn't go in heavy handed to start and any 'wrong accused' can be dealt with sympathetically.