Thomson launches campaign for new aircraft

Thomson is launching a national advertising campaign to celebrate the arrival of the new Boeing 787 Dreamliner aircraft and the benefits it can bring to holiday-makers.

Thomson Airways, the airline for Thomson and First Choice, is the first UK airline to take delivery of a 787 Dreamliner. Travellers flying with Thomson to Mexico and Florida from the UK will have the opportunity to travel on the aircraft from four regional airports next month.

The Dreamliner offers more legroom, enhanced fuel efficiency and less environmental impact and an “improved in-flight experience”.

The ad campaign takes in seven national newspapers, including the Daily Telegraph, The Times and Daily Mail and free newspapers, alongside the Manchester Evening News.

TUI marketing director Jeremy Ellis says: “The Dreamliner as a critical part of our differentiation strategy and another example of how our holidays are expertly designed to suit each customer.”

Thomson is shortlisted for a Marketing Week Engage Award in the Travel & Leisure category.

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